Music — A Key Component Of A Successful Marketing Video
Pixigon was developed to enable young and growing businesses to create dynamic, persuasive marketing videos, regardless of their video-making expertise or budgets.The Pixigon team strongly believes that every business, large or small, deserves to experience the transformative effect of an influential marketing video. That’s why Pixigon was designed to be so user-friendly and so cost-effective.
Pixigon enables you to easily choose and set the ideal background music for your marketing video
At the heart of a good marketing video is a clear, persuasive message — that’s what Pixigon concentrates on — but Pixigon also makes it incredibly easy to harness the extraordinary power of music.
Background music is one of the key tools you can use to amplify your message, set the tone of your brand, differentiate yourself from the competition, and influence the behaviour of a prospective customer.
The intelligent use of music can subtly act upon your target’s emotions and move them to buy
We’ve all experienced it: a well-chosen tune or jingle gets our attention and before we know it, we’ve bought something we didn’t know we needed or signed up for something we’d never considered before.
What Music is Right for Your Brand?
A jingle or tune can make or break a brand. Get it right and it’s possible to create an amalgam of music and message that puts your brand at the forefront of your target’s mind and makes you the first choice when they come to buy.
Get it wrong and you’ll turn people off with the first few bars. It’s a balancing act and a real skill, so Pixigon’s here to help.
Pixigon Helps You Match The Music To The Message
So, what music do you choose? The first question you have to ask is: is the music just there to support your message, or is it the “hook” you hang the whole brand from?
In our experience, letting the music play a gentle supporting role is often the least risky and the most cost-effective way for start-ups and recently established businesses to get their message across.
This is where Pixigon excels and becomes invaluable for young companies.
Pixigon offers three tailor-made background tunes designed specifically for our platform, making it easy to align your brand message with the right mood. You can choose from Easy - House, Happy - 80s, or Happy - Acoustic, giving you a simple yet effective way to match the music to the tone of your video.
But we also know flexibility matters. That’s why Pixigon gives you the option to upload your own music. Whether you have a specific track in mind or want to experiment with your own creation, Pixigon ensures you have full control over the sound that defines your brand’s message.
By providing this balance of simplicity and choice, Pixigon helps you find the perfect tune for your marketing video, without the need for expensive music services or artist royalties.
Pixigon Lets You Experiment
A quick and inexpensive way to discover the best music for your video is to create a few different versions of your ad by simply varying the music. Pixigon makes this as simple as selecting music and clicking a button, allowing you to easily gauge the impact of your video and adjust it for optimum conversion with your target audience.